Coke Launches New “Love” Campaign

In a bid to create exciting stories around sharing feelings with loved ones, Coca Cola Limited, makers of Coke, has launched a new creative campaign into the market. The campaign tagged “Share a Feeling” which is targeted at conveying one’s feeling to loved ones and friends enables consumers to creatively tell their stories using popular phrase which are included in their personalized Coke packs.

According to a statement issued by the management of the company, Coca-Cola Nigeria’s latest version of its popular Share a Coke campaign tagged, “Share a Feeling” is here to help consumers share their feelings better with their loved ones and friends, by enabling them creatively tell their stories using popular Nigerian phrases and catchy smileys that have been included to the personalized Coke packs.

Commenting on what inspired the new campaign, the statement added that “the highly applauded campaign which emerged winner of 2015 ADVAN campaign of the year was inspired by creative fans that made the campaign their own last year from wedding proposals to birthday wishes and baby announcements.”

Citing cases of where consumers’ out-of-the-box thinking has  helped to generate the new campaign, it stated that some of the narratives have been quite memorable. .

It states: “Notable among the narratives was the first Nigerian marriage proposal inspired by the campaign from Oriyomi Lawal to Olusoga Busola using labeled coke bottles tagged “Beautiful Busola, Will You Marry Me”. That proposal rocked the internet for days, driving everyone to a frenzy, to try out their own creativity using the Coke labeled packs”.

Recalling exciting experience created by the “Share a Coke” campaign, Marketing Director, Coca-Cola Nigeria Patricia Jemibewon, said the moments from the experience was  quite memorable and inspiring for consumers.

She said: “Last year, we saw how excited people were, finding their names or that of a friend on a Coke bottle and sharing the images of their discoveries online. People literally adopted the campaigns as theirs, throwing up witty narratives coined from labels on the Coke bottle. That was quite inspiring for us.”

According to Jemibewon, the campaign’s spirit of generosity is driving this year’s direction for Share a feeling. She added: “What we discovered from Share a Coke is that, people were buying the bottles not just because they found their names but because they wanted to Share a feeling with family and friends. This year, we are giving consumers the tools they need to tell their stories better in their own words, using the personalized coke bottles which now include fun smileys with popular Nigerian phrases, numbering 119 that resonate with everyone across the board.”

The phrases, which are English, Hausa, Ibo, and Yoruba, include also the conventional everyday slangs like, “Wa sere”, “No vex”, “Gba be” etc., and acronyms like T.G.I.F, BFF and WCW.