(Reuters) - Kendall Jenner, the model and a star of reality TV show "Keeping Up with the Kardashians," is suing a skin care company for at least $10 million, saying it used her photo in advertisements for acne laser treatment without permission.
In
a complaint filed on Wednesday, lawyers for Jenner objected to Cutera
Inc's advertisements for its Laser Genesis treatment, which began
appearing in New York City this month ahead of Fashion Week.
One
print ad quoted the 20-year-old Jenner as having said that acne had
"completely ruined" her self-esteem and that her now "nearly flawless
skin" was the product of visits to a dermatologist for Laser Genesis
treatment.
"Ms.
Jenner's actual endorsement for a worldwide campaign such as this would
command a fee well into eight figures," the complaint said.
"Setting
aside the monetary value, however, it is Ms. Jenner's choice whether or
not to commercially endorse another party's goods and services. Cutera
took that choice away from her."
The
complaint filed in Los Angeles federal court by Jenner and her Kendall
Jenner Inc accused Cutera of trademark infringement, false endorsement
and violating her right of publicity.
Damages could reach "well into eight figures," it said.
Cutera, which is based in Brisbane, California, did not immediately respond to requests for comment on Thursday.
Jenner
is a half-sister to reality TV stars Kim, Khloe and Kourtney
Kardashian. She appears frequently on fashion magazine covers and has
15.5 million Twitter followers and 48.6 million Instagram followers.
The case is Kendall Jenner Inc et al v. Cutera Inc, U.S. District Court, Central District of California, No. 16-00936.

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